Resources Library by ANA

Unifying measures of customer experience and satisfaction

Satisfaction measurement at Microsoft has evolved from a singularly sourced and scrutinised version of the truth to a more frequent and holistic measurement framework, providing a richer understanding of customer and partner health. We’ve...

Catalogue: Congress 2018

Authors: Jeffrey Mercer, Mareth Cordell

Company: GlobeScan Incorporated

September 23, 2018

McDonald's deeper consumer understanding

Unable to develop a truly consumer-centric strategy based on their current research practices, McDonald's endeavoured on a new segmentation approach that enabled them to deep-dive into their consumer segments & need states, learn which ones...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Oscar Yuan, Volpellier Hernãn Rodrigo

Companies: Ipsos MRBI, McDonald's Corporation

March 15, 2018

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

November 16, 2016

Adding the sparkle to immersion research

The Listening Project, a collaborative immersion project, enabled multiple clients to gain a holistic understanding of their customers. Qualitative data was collected in ethnographic interviews, qualitative online board, diaries, and projective...

Catalogue: Global Qualitative 2015: Creative! Collaborative! Cool!

Author: Colleen Ryan

Company: TRA

November 18, 2015

Detector

ESIKA, the leading brand in DS (Direct Selling) in several countries in LA and the largest of Belcorp´s brands, has been facing a more aggressive competitive environment in the past two years due to: 1) a proliferation of beauty brands in DS, and...

Catalogue: Latin America 2015: Carnival of Insights

Authors: Sandra Bellina, José Antonio Balbin

June 15, 2015

Writing Wikipedia

Wikipedia, the biggest (online) encyclopedia the world has ever seen, has an enormous impact on how information and knowledge is being codified, presented, and consumed today. Thus, it is essential to observe the social actors behind the project....

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research

Author: Jörn Schulz

November 6, 2012

If the consumer is not a moron, could the shopper be?

This paper showcases a research framework that integrates insights on shopper observation, shopping environment, retailer servicing issues with shopper interviews to create a powerful tool that can help us understand the shopper better. The...

Catalogue: Retail and Shopper 2009: The Voice Of The Shopper

Authors: Sum Yim Ling, Anand Singh, Pavi Gupta

Companies: Nielsen, The Coca-Cola Company

March 4, 2009

Through revolving doors

It is a well-established fact that with maturing product categories and hyperactivity in the marketplace, a marketer needs to constantly evaluate the product’s position and offer relevant and unique consumer benefits. This is achieved either...

Catalogue: ESOMAR Worldwide Qualitative Conference 2001: The Business Value Of Emotional Intelligence

Authors: Neerja Wable, Sharmila Das, Harjyoti Ghai, Rajan Bhalla

October 28, 2001

Joined up research on the eHighway

This paper discusses the research challenges faced by Egg, a leading Internet bank in the United Kingdom, and describes the innovative approach it has taken both in its use of research methodologies and in the technology of the Internet to increase...

Catalogue: ESOMAR Congress 2001: Marketing Transformation

Authors: Mark Pearson, Tim Macer

Company: EGG Research & Consultancy Ltd.

September 23, 2001